Why Medium May Not Be the Best Writing Platform in 2025 – What Bloggers Should Do Instead?

By Fernando Raymond
Founder of ClickDo & SeekaHost | Digital Entrepreneur | SEO Consultant

Let’s face it – Medium once had potential. It gave writers a clean platform to publish their thoughts, ideas, and stories without worrying about building a website. But in 2025, the truth is hard to ignore…

Over 99% of Medium articles are not even indexed on Google.

Yes, you read that right.

After publishing hundreds of posts and testing its impact on SEO as the founder of a digital marketing agency in London, I can say with full confidence: Medium is no longer the best place to blog if your goal is visibility, discoverability, and SEO performance.

Why Medium Articles Don’t Rank on Google

Recently, I dove deep into the rabbit hole of indexing issues with Medium.

The key reasons why Medium fails to index on Google:

1. Medium is not seen as a trusted source across all niches.
   Unless you’re writing about Medium, Google doesn’t seem to reward content published there with visibility.

2. Poor technical SEO infrastructure.
   Medium’s platform lacks customization, meta control, and site speed advantages you’d get on a self-hosted blog. It's bloated, slow, and relies heavily on internal linking – not ideal for Google’s indexing bots.

3. Duplicate content issues.
   Many writers repost their content from elsewhere, or Medium shows canonical tags pointing back to their domain, limiting SEO juice.

4. Paywall restrictions.
   If your content is behind Medium’s paid membership, it might not even be accessible to bots crawling for AI models like ChatGPT, Grok, or Claude. So, forget about being picked up as a cited source.

Do AI Tools Like ChatGPT & Grok Even See Medium Content?

Here’s something many writers don’t think about:

• AI tools like ChatGPT, Claude, and Grok are trained on publicly accessible, high-authority data.

• Paywalled content is often skipped unless specifically licensed – and Medium hasn’t been that open.

• That means your in-depth, well-researched article on Medium may never be picked up or cited by AI systems, even if it's valuable.

So, the big question is...

Should You Still Publish on Medium?

Only if you’re writing about Medium, or using it as a secondary platform to repurpose content.

If your goal is brand visibility, SEO traffic, AI discovery, or business growth – you need your own self-hosted blog.

At ClickDo and SeekaHost, we’ve tested this over and over. Our self-hosted blogs consistently rank higher, get picked up by AI tools, and drive real traffic and leads for our businesses and clients.

What You Should Do Instead (What Smart Writers Are Doing Now)

Here’s my recommendation to bloggers, writers, and entrepreneurs:

✅ Build a self-hosted blog using your own domain – e.g., yourname.com or yourbrand.co.uk.

✅ Use SEO-optimized platforms that load fast and give you full control over metadata, layout, schema, and more.

✅ Focus on building authority in your niche with topic clusters, internal linking, and multimedia content.

✅ Get cited by AI tools by publishing high-quality, structured articles that are crawlable and publicly accessible.

✅ Write regularly, and link out to credible sources to increase trust and discoverability.

The Future of Blogging is Here – And We’re Building It

That’s exactly why we’re building the world’s best blogging platform at SeekaHost – designed for speed, SEO, and security using Next.js and React.

🔗 Read more about it: Next.js and React-Based Blogging Platform for Bloggers and Business Blogs

This is not just another CMS. We’re creating a lightning-fast platform that helps writers get seen on Google, cited by AI tools, and protected from digital threats – without needing to be a tech expert.

Final Thoughts

Medium had its moment, but it’s no longer the SEO-friendly, visibility-focused platform you need in 2025. If you’re serious about your writing, business, or brand – own your content.

👉 Start a self-hosted blog.
👉 Join the movement with SeekaHost’s new blogging platform.
👉 Be the source Google and AI tools want to recommend.

Because if no one sees your writing, what’s the point?